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Free Community Papers of New York (FCPNY) is a trade association made up entirely of free distribution shopping guides, newspapers and periodicals that publish throughout the state of New York. Our members deliver nearly 3.4 million homes via 280 editions weekly. Our advertising arm, AdNetworkNY (formerly Community Papers Ad Network or CPAN) brings buyers and sellers together both regionally and statewide via classified ads, ROP and pre-printed inserts.


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Classified Rates 7-2014
R.O.I. - Certain Truths

By Frank J. Rich

 

  • Less than 2% of businesses succeed without advertising.
  • Fewer succeed who do not advertise consistently.
  • The Internet contributes only 5.9% of retail sales.
  • 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites, yet social media delivers less than 2% of retail sales.
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PRC APPROVES − BUT LIMITS − 4.3% EXIGENCY RATE INCREASE

Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

On December 24, 2013, the Postal Regulatory Commission (PRC) issued an order approving, but limiting, the USPS request for a permanent postal rate increase of 4.3%, on top of its annual CPI price change, as an "exigency" rate increase to compensate the Postal Service for the revenue lost from the Great Recession of 2008-2009.

The PRC found that the Postal Service had justified a basis for showing lost revenues of approximately $2.8 billion due to the extraordinary or exceptional circumstances of the Great Recession and related mail volume losses. The PRC ordered that the rates originally proposed by the Postal Service, and attached to its original exigency increase, could go into effect on January 26, 2014 as a surcharge. The PRC found that the across the board approach to the exigent rate increase was equitable in that it distributed the increase proportionately to all categories of mail. The PRC found that the Service's dangerously low liquidity levels made the rate adjustment necessary to maintain and continue needed postal services.

 Download Rate Table

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Fall 2014 Newsletter

SBS 2014

Contact Details

Free Community Papers of New York
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Phone: 315-472-6007 or 877-275-2726
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