Most advertisers don't realize that co-op funds are a percentage of the money that they've already spent or will spend on a manufacturer's product. Not taking advantage of these funds is like throwing that money away.

A majority of co-op programs expire on December 31st, so promote Co-op Awareness in October so you have time to help your advertisers use available funds before the end of the year.

AdMall has ready-to-use materials available for you: Print ads, scripts, logos, and even a Web-ready video, all of which are ready to download and use. Find all of the Co-op Awareness Month materials in the Promote section of the Help+Support Action Bar, or link to them HERE.